Travel Guide: Ruci Hotel (如此酒店), Phú Yên

Introduction

Tucked along Vietnam’s sun-drenched south-central coast, Phú Yên has emerged as a quiet alternative to crowded beach destinations like Nha Trang and Da Nang. At the heart of the province’s capital Tuy Hòa, Ruci Hotel (如此酒店) delivers comfortable, convenient accommodation for slow travellers, beach lovers, and family groups alike. With a central location that puts the city’s best dining and top coastal attractions within easy reach, it strikes the perfect balance between accessibility and relaxed, low-key hospitality.

Hotel Overview

Ruci Hotel is located at 07 Nguyen Cong Tru, right in central Tuy Hòa, walking distance to local markets, street food stalls, and the city’s popular riverfront promenade. The hotel caters to a wide range of travellers, with spacious family rooms ideal for multi-generational groups, and complimentary WiFi available throughout all guest areas and public spaces for digital nomads and remote workers.

Convenient amenities meet traveller needs here: a 24-hour front desk staffed by English and Vietnamese speakers ensures check-in at any time of day or night, and free luggage storage is available for early arrivals or late departures. For guests driving or renting a car, private on-site parking is available with advance reservation for VND 70,000 per day, including complimentary valet service. For those seeking relaxation after a day of exploring, the on-site SPA and wellness centre offers a range of massages and traditional Vietnamese treatments for an extra fee, the perfect way to soothe sore muscles after long days of sightseeing.

Local Attractions

No trip to Phú Yên is complete without a visit to Ganh Da Dia, a one-of-a-kind seascape of thousands of interlocking black basalt columns formed by ancient volcanic eruptions. Just a 45-minute drive from Ruci Hotel, the jagged, stepped rock formations meet crashing blue waves, creating dramatic views for photographers and a cool, windswept spot for coastal walks at sunrise.

Closer to the city, Xep Beach is a quiet, golden-sand beach just 10 minutes from the hotel. Fewer crowds than popular tourist beaches mean you can spread out on soft sand, swim in calm, clear waters, and grab fresh grilled seafood from small local stalls right on the shore.

For a dose of culture, visit the Phú Yên Museum, a five-minute drive from the hotel. The small but well-curated museum showcases the region’s Cham history, traditional fishing culture, and archaeological finds, giving visitors context for the province’s unique cultural heritage.

Travel Tips

Book parking in advance if you’re travelling by rental car, as spots are limited and fill up quickly during peak holiday seasons. The SPA is very popular with both guests and locals, so book your treatment a day ahead to secure your preferred time. The central location means you can walk to most city attractions, but grab a ride-hailing app like Grab for trips further afield—fares are very affordable, starting at less than VND 50,000 for trips across the city. For dinner, head 500 metres from the hotel to the night market along Nguyen Hue Street, where you can try local specialities like banh canh noodle soup and fresh grilled squid for just a few dollars.